Audit Standard / 2026.4
Rule explorer: Audit Standard 2026.4
Every check that defines technical readiness in MaxiMarket Audit Standard 2026.4, exactly as the audit applies it. Open a rule to see what it checks, why it matters, how to fix it, where its authority comes from and how much it counts.
Guides by topic: technical SEO audit rules, AI readiness, structured data and ecommerce product data.
Authority levels
- A search engine documents it as required for a specific outcome, such as Google eligibility.
- Strongest external authority
- Defined by an open standard or vocabulary: HTML, WCAG, IETF RFCs, Schema.org, Sitemaps, Open Graph.
- Recommended in official platform documentation, such as Google Search Central or an AI platform.
- Widely accepted practice with a cited source, but no official requirement.
- MaxiMarket’s own advice. Never presented as a search engine or platform requirement.
- MaxiMarket methodology
Filter
Showing 6 rules and 3 observations.
Rules
Rules pass or fail. A failed rule becomes a finding in your report; scored rules also count toward the Technical Score.
Social metadata
SOCIAL-OG-TITLE-001Open Graph title is presentDocumentWarning when failedNot scoredSocial Discovery
- What this checks
- Whether a page that declares Open Graph metadata has a non-empty og:title.
- Why it matters
- The Open Graph protocol lists og:title among the four properties required for every page.
- How to fix
- Add <meta property="og:title" content="..."> with the page title as it should appear when shared.
- Expected
- Pages that use Open Graph declare <meta property="og:title"> with a non-empty value.
- Applies to
- Pages that declare any well-formed og:* meta property; pages without Open Graph metadata are not applicable.
- Authority
- Open standard / Schema.org · RequiredRequired by the Open Graph protocol basic metadata.
- Technical Score
- Not scoredShare-preview markup is outside the Technical Score; whether a page intends social sharing is unknown.
- How MaxiMarket detects it
- Reports when Open Graph inspection is complete, the page declares at least one well-formed og:* meta property of any name (for example og:site_name or og:locale), and no og:title has a non-empty value. Pages without Open Graph metadata are not applicable.
- Sources
- The Open Graph protocol — Open Graph protocol, verified 2026-09-26
SOCIAL-OG-TYPE-001Open Graph type is presentDocumentInfo when failedNot scoredSocial Discovery
- What this checks
- Whether a page that declares Open Graph metadata has a non-empty og:type.
- Why it matters
- The Open Graph protocol lists og:type among the four properties required for every page.
- How to fix
- Add <meta property="og:type" content="..."> (for example website or product).
- Expected
- Pages that use Open Graph declare <meta property="og:type"> with a non-empty value.
- Applies to
- Pages that declare any well-formed og:* meta property; pages without Open Graph metadata are not applicable.
- Authority
- Open standard / Schema.org · RequiredOpen Graph protocol, for pages that use Open Graph.
- Technical Score
- Not scoredShare-preview markup is outside the Technical Score.
- How MaxiMarket detects it
- Reports when Open Graph inspection is complete, the page declares at least one well-formed og:* meta property, and no og:type has a non-empty value.
- Sources
- The Open Graph protocol — Open Graph protocol, verified 2026-09-26
SOCIAL-OG-URL-001Open Graph URL is presentDocumentInfo when failedNot scoredAI DiscoverySocial Discovery
- What this checks
- Whether a page that declares Open Graph metadata has a non-empty og:url.
- Why it matters
- The Open Graph protocol lists og:url among the four properties required for every page, as the canonical URL of the object.
- How to fix
- Add <meta property="og:url" content="..."> with the canonical URL of the page.
- Expected
- Pages that use Open Graph declare <meta property="og:url"> with the canonical URL.
- Applies to
- Pages that declare any well-formed og:* meta property; pages without Open Graph metadata are not applicable.
- Authority
- Open standard / Schema.org · RequiredOpen Graph protocol, for pages that use Open Graph.
- Technical Score
- Not scoredShare-preview markup is outside the Technical Score.
- How MaxiMarket detects it
- Reports when Open Graph inspection is complete, the page declares at least one well-formed og:* meta property, and no og:url has a non-empty value.
- Sources
- The Open Graph protocol — Open Graph protocol, verified 2026-09-26
SOCIAL-OG-URL-002Open Graph URL matches the canonical URLDocumentInfo when failedNot scoredAI DiscoverySocial Discovery
- What this checks
- og:url against the declared canonical URL.
- Why it matters
- The Open Graph protocol defines og:url as the canonical URL; a different value splits the page's identity between share previews and search.
- How to fix
- Set og:url to the canonical URL.
- Expected
- The same URL.
- Applies to
- Pages that use Open Graph and declare both a non-empty og:url and a canonical URL.
- Authority
- Open standard / Schema.org · RecommendedOpen Graph protocol, for pages that use Open Graph.
- Technical Score
- Not scoredShare-preview markup is outside the Technical Score.
- How MaxiMarket detects it
- Resolves the first non-empty og:url and the first canonical against the final URL, ignoring fragments, and reports when they differ.
- Sources
- The Open Graph protocol — Open Graph protocol, verified 2026-09-26
- How to specify a canonical URL — Google Search Central, verified 2026-09-26
SOCIAL-OG-IMAGE-001Open Graph image is presentDocumentInfo when failedNot scoredSocial Discovery
- What this checks
- Whether a page that declares Open Graph metadata has a non-empty og:image.
- Why it matters
- The Open Graph protocol lists og:image among the four properties required for every page.
- How to fix
- Add <meta property="og:image" content="..."> with the URL of an image that represents the page.
- Expected
- Pages that use Open Graph declare <meta property="og:image"> with an image URL.
- Applies to
- Pages that declare any well-formed og:* meta property; pages without Open Graph metadata are not applicable.
- Authority
- Open standard / Schema.org · RequiredRequired by the Open Graph protocol basic metadata.
- Technical Score
- Not scoredShare-preview markup is outside the Technical Score.
- How MaxiMarket detects it
- Reports when Open Graph inspection is complete, the page declares at least one well-formed og:* meta property of any name, and no og:image has a non-empty value. The image is not fetched. Pages without Open Graph metadata are not applicable.
- Sources
- The Open Graph protocol — Open Graph protocol, verified 2026-09-26
SOCIAL-OG-IMAGE-ALT-001Open Graph image has alt textDocumentInfo when failedNot scoredSocial DiscoveryMachine Readability
- What this checks
- og:image:alt on pages that declare og:image.
- Why it matters
- The Open Graph protocol says a page that specifies og:image should specify og:image:alt.
- How to fix
- Add <meta property="og:image:alt" content="..."> describing the image.
- Expected
- A non-empty og:image:alt.
- Applies to
- Pages that use Open Graph and declare a non-empty og:image.
- Authority
- Open standard / Schema.org · RecommendedOpen Graph protocol, for pages that use Open Graph.
- Technical Score
- Not scoredShare-preview markup is outside the Technical Score.
- How MaxiMarket detects it
- Reports when Open Graph inspection is complete, og:image has a non-empty value and no og:image:alt has one.
- Sources
- The Open Graph protocol — Open Graph protocol, verified 2026-09-26
Observations
Observations are neutral facts. They are never pass or fail, never warnings, and never part of the Technical Score.
SOCIAL-OG-DESCRIPTION-001Observation · not scoredOpen Graph descriptionSocial metadataSocial Discovery
- What is reported
- Whether og:description is present, for pages that declare any well-formed og:* meta property.
- Why it is not a rule
- og:description is optional in the Open Graph protocol.
- Sources
- The Open Graph protocol — Open Graph protocol, verified 2026-09-26
SOCIAL-OG-SITENAME-001Observation · not scoredOpen Graph site nameSocial metadataTechnical SearchAI DiscoverySocial Discovery
- What is reported
- Whether og:site_name is present, for pages that declare any well-formed og:* meta property.
- Why it is not a rule
- og:site_name is optional in the Open Graph protocol.
- Sources
- The Open Graph protocol — Open Graph protocol, verified 2026-09-26
- Provide a site name to Google Search — Google Search Central, verified 2026-09-26
SOCIAL-TWITTER-CARD-001Observation · not scoredTwitter Card typeSocial metadataSocial Discovery
- What is reported
- Whether twitter:card is present, when Twitter metadata inspection is complete.
- Why it is not a rule
- X no longer publishes retrievable Cards markup documentation, so no platform requirement is claimed.
- Sources
- MaxiMarket recommendation without an external source.