Audit Standard / 2026.2
Rule explorer: Audit Standard 2026.2
Every check that defines technical readiness in MaxiMarket Audit Standard 2026.2, exactly as the audit applies it. Open a rule to see what it checks, why it matters, how to fix it, where its authority comes from and how much it counts.
Superseded. This is an earlier Audit Standard version, kept unchanged so audits saved under it keep their meaning. New audits use the current Audit Standard 2026.4.
Guides by topic: technical SEO audit rules, AI readiness, structured data and ecommerce product data.
Authority levels
- A search engine documents it as required for a specific outcome, such as Google eligibility.
- Strongest external authority
- Defined by an open standard or vocabulary: HTML, WCAG, IETF RFCs, Schema.org, Sitemaps, Open Graph.
- Recommended in official platform documentation, such as Google Search Central or an AI platform.
- Widely accepted practice with a cited source, but no official requirement.
- MaxiMarket’s own advice. Never presented as a search engine or platform requirement.
- MaxiMarket methodology
Filter
Showing 6 rules and 0 observations.
Rules
Rules pass or fail. A failed rule becomes a finding in your report; scored rules also count toward the Technical Score.
Social metadata
SOCIAL-OG-TITLE-001Open Graph title is presentDocumentWarning when failedNot scoredSocial Discovery
- What this checks
- Whether a page that declares Open Graph metadata has a non-empty og:title.
- Why it matters
- The Open Graph protocol lists og:title among the four properties required for every page.
- How to fix
- Add <meta property="og:title" content="..."> with the page title as it should appear when shared.
- Expected
- Pages that use Open Graph declare <meta property="og:title"> with a non-empty value.
- Applies to
- Pages that declare any well-formed og:* meta property; pages without Open Graph metadata are not applicable.
- Authority
- Open standard / Schema.org · RequiredRequired by the Open Graph protocol basic metadata.
- Technical Score
- Not scoredShare-preview markup is outside the Technical Score; whether a page intends social sharing is unknown.
- How MaxiMarket detects it
- Reports when Open Graph inspection is complete, the page declares at least one well-formed og:* meta property of any name (for example og:site_name or og:locale), and no og:title has a non-empty value. Pages without Open Graph metadata are not applicable.
- Sources
- The Open Graph protocol — Open Graph protocol, verified 2026-09-26
SOCIAL-OG-TYPE-001Open Graph type is presentDocumentInfo when failedNot scoredSocial Discovery
- What this checks
- Whether a page that declares Open Graph metadata has a non-empty og:type.
- Why it matters
- The Open Graph protocol lists og:type among the four properties required for every page.
- How to fix
- Add <meta property="og:type" content="..."> (for example website or product).
- Expected
- Pages that use Open Graph declare <meta property="og:type"> with a non-empty value.
- Applies to
- Pages that declare any well-formed og:* meta property; pages without Open Graph metadata are not applicable.
- Authority
- Open standard / Schema.org · RequiredOpen Graph protocol, for pages that use Open Graph.
- Technical Score
- Not scoredShare-preview markup is outside the Technical Score.
- How MaxiMarket detects it
- Reports when Open Graph inspection is complete, the page declares at least one well-formed og:* meta property, and no og:type has a non-empty value.
- Sources
- The Open Graph protocol — Open Graph protocol, verified 2026-09-26
SOCIAL-OG-URL-001Open Graph URL is presentDocumentInfo when failedNot scoredAI DiscoverySocial Discovery
- What this checks
- Whether a page that declares Open Graph metadata has a non-empty og:url.
- Why it matters
- The Open Graph protocol lists og:url among the four properties required for every page, as the canonical URL of the object.
- How to fix
- Add <meta property="og:url" content="..."> with the canonical URL of the page.
- Expected
- Pages that use Open Graph declare <meta property="og:url"> with the canonical URL.
- Applies to
- Pages that declare any well-formed og:* meta property; pages without Open Graph metadata are not applicable.
- Authority
- Open standard / Schema.org · RequiredOpen Graph protocol, for pages that use Open Graph.
- Technical Score
- Not scoredShare-preview markup is outside the Technical Score.
- How MaxiMarket detects it
- Reports when Open Graph inspection is complete, the page declares at least one well-formed og:* meta property, and no og:url has a non-empty value.
- Sources
- The Open Graph protocol — Open Graph protocol, verified 2026-09-26
SOCIAL-OG-URL-002Open Graph URL matches the canonical URLDocumentInfo when failedNot scoredAI DiscoverySocial Discovery
- What this checks
- og:url against the declared canonical URL.
- Why it matters
- The Open Graph protocol defines og:url as the canonical URL; a different value splits the page's identity between share previews and search.
- How to fix
- Set og:url to the canonical URL.
- Expected
- The same URL.
- Applies to
- Pages that use Open Graph and declare both a non-empty og:url and a canonical URL.
- Authority
- Open standard / Schema.org · RecommendedOpen Graph protocol, for pages that use Open Graph.
- Technical Score
- Not scoredShare-preview markup is outside the Technical Score.
- How MaxiMarket detects it
- Resolves the first non-empty og:url and the first canonical against the final URL, ignoring fragments, and reports when they differ.
- Sources
- The Open Graph protocol — Open Graph protocol, verified 2026-09-26
- How to specify a canonical URL — Google Search Central, verified 2026-09-26
SOCIAL-OG-IMAGE-001Open Graph image is presentDocumentInfo when failedNot scoredSocial Discovery
- What this checks
- Whether a page that declares Open Graph metadata has a non-empty og:image.
- Why it matters
- The Open Graph protocol lists og:image among the four properties required for every page.
- How to fix
- Add <meta property="og:image" content="..."> with the URL of an image that represents the page.
- Expected
- Pages that use Open Graph declare <meta property="og:image"> with an image URL.
- Applies to
- Pages that declare any well-formed og:* meta property; pages without Open Graph metadata are not applicable.
- Authority
- Open standard / Schema.org · RequiredRequired by the Open Graph protocol basic metadata.
- Technical Score
- Not scoredShare-preview markup is outside the Technical Score.
- How MaxiMarket detects it
- Reports when Open Graph inspection is complete, the page declares at least one well-formed og:* meta property of any name, and no og:image has a non-empty value. The image is not fetched. Pages without Open Graph metadata are not applicable.
- Sources
- The Open Graph protocol — Open Graph protocol, verified 2026-09-26
SOCIAL-OG-IMAGE-ALT-001Open Graph image has alt textDocumentInfo when failedNot scoredSocial DiscoveryMachine Readability
- What this checks
- og:image:alt on pages that declare og:image.
- Why it matters
- The Open Graph protocol says a page that specifies og:image should specify og:image:alt.
- How to fix
- Add <meta property="og:image:alt" content="..."> describing the image.
- Expected
- A non-empty og:image:alt.
- Applies to
- Pages that use Open Graph and declare a non-empty og:image.
- Authority
- Open standard / Schema.org · RecommendedOpen Graph protocol, for pages that use Open Graph.
- Technical Score
- Not scoredShare-preview markup is outside the Technical Score.
- How MaxiMarket detects it
- Reports when Open Graph inspection is complete, og:image has a non-empty value and no og:image:alt has one.
- Sources
- The Open Graph protocol — Open Graph protocol, verified 2026-09-26